To gauge the distinctiveness of ChatGPT-generated content, a comprehensive study was conducted by Neil Patel, a popular YouTuber. In this study, Patel states that ChatGPT was used to generate a thousand articles across diverse topics. The aim of this study  was to know if the AI-generated content is plagiarised.

ChatGPT Plagiarises Web Content

The 1000 articles were subsequently passed through CopyScape to identify any instances of duplicate content. The results revealed that out of the sample articles, a substantial 81.4% exhibited uniqueness, while 18.6% showed instances of content duplication.

Neil Patel states,

“The majority of the time it was just a sentence or two that was plagiarized, but every once in a while it was much more than a sentence or two.”

Implications for Marketers Using ChatGPT or AI

While ChatGPT proves valuable, caution is advised. Marketers should diligently cross-check for plagiarism. Moreover, even in the absence of plagiarism, it’s advisable to customize the content, infusing elements of E-A-T (Expertise, Authority, and Trust) as emphasized by Google.

In essence, the study underscores the need for a nuanced approach. Beyond plagiarism concerns, the crux lies in enhancing the generated content to align with Google’s E-A-T principles. Readers seek fresh perspectives and insights, emphasizing the importance of delivering content that not only avoids duplication but also provides a unique and valuable experience for the audience. This nuanced strategy ensures that content not only meets authenticity standards but also captivates and educates the audience with novel perspectives and information.

More EAT content: What Exactly Is E-A-T & Why Does It Matter to Google?